Why CRASH needs Patrons

CRASH owes its existence to those generous patron companies that have pledged financial and practical support for our work for a minimum period of three years.

Patrons are asked to nominate the Managing Director, Chief Executive Officer or a senior Director to represent the company on the CRASH Council, which meets twice a year (usually March and September).

The benefits of being a Patron

Recent research shows consumers consider homelessness to be the second most important issue (after children) that business should support. And yet we know from the same research (by Bain & Company) that very few businesses have homelessness on their agenda for corporate community involvement.

The benefits to your company are listed below.

1. Building Business

• Attract and retain customers - your company has a human heart.
• Provide positive PR - CRASH retains a PR manager to maximise every opportunity to publicise names of companies involved with CRASH.
• Improve health of business by improving health of community.
• Networking with the CRASH Patron supporters.

2. Building People

• Improve employee morale - the company has a heart and links staff with a national need.
• Continuous Professional Development (CPD) - volunteer support for CRASH projects provides opportunity for employees to develop skills and abilities personally and professionally.
• Provide a recruiting edge - many talented young people wish to join an organisation that demonstrates a social awareness.

3. Building your corporate social responsibility

• Enable company to be a better corporate citizen within the community
• Improve relationships with government and other stakeholders - the work of CRASH has been acknowledged publicly by His Royal Highness the Prince of Wales, the Prime Minister and Chancellor of the Exchequer. CRASH meets regularly with Ministers from construction, housing and social exclusion.
• Address business-related social issues - the unique example of the construction and property industries' initiative in CRASH is at the centre of the Business Action on Homelessness Campaign to attract corporate help from the whole business spectrum.
• Provides community involvement policy allowing your company to give a clear, positive statement when answering requests for charitable help.

How to become a Patron

To register your interest in becoming a CRASH Patron, please check the appropriate box on the contact form.